Course Description: Dive into the fascinating marketing world by exploring consumer behavior — a key element in understanding and influencing purchasing decisions. This course will equip you with the knowledge to decode the psychological and social mechanisms that guide consumers, while introducing you to effective marketing strategies tailored to market needs. What you’ll learn: The factors influencing consumer behavior (cultural, social, personal, and psychological) The buying decision process and how the brain reacts to choices The importance of market research for targeting and segmenting audiences Creating marketing strategies based on behavioral analysis Real-world case studies and practical exercises to master these concepts

English is much more than a language we use for connection. Nowadays it is considered as a way of living, that has broken all human, financial and geographic boundaries. And since we feel its necessity imposed by globalization, We would like to promote for our English courses, to everyone who's able to attend it. Wether online, or from one to one following the traditional teaching, if near to us for sur. For the ones who are interested, we give economic English courses, marketing, management... "The economy" is proudly present, for professionals.

Unlock the art of negotiation and learn how to confidently navigate business discussions, close deals, and resolve conflicts. This course covers key negotiation strategies, from preparation and communication techniques to handling objections and finding win-win solutions. You'll explore real-world case studies, role-playing exercises, and psychological tactics to strengthen your persuasion skills. By the end, you'll be equipped to negotiate effectively in any professional setting.