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Unlock the future of marketing with this comprehensive course on Web2 and Web3 strategies, designed for professionals and enthusiasts eager to stay ahead in a fast-evolving digital landscape. This class covers the fundamentals and advanced tactics of 360 marketing—from creating seamless, multi-channel campaigns to leveraging the latest in blockchain technology for brand authenticity and transparency. Students will learn: Marketing strategies Digital marketing Core principles of Web2 and Web3 marketing, including differences and overlaps How to develop cohesive 360 marketing campaigns across online and offline channels The basics of blockchain technology and its applications in marketing and branding Techniques for building strong, memorable brand identities that resonate in both digital and decentralized spaces Whether you're a marketer, entrepreneur, or simply curious about new marketing frontiers, this class will equip you with the skills to thrive in both Web2 and Web3 worlds.

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  • Instructor since October 2024
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