This dynamic and interactive course aims to develop students' in-depth understanding of marketing fundamentals, while emphasizing the development of communication and project presentation skills. Designed for students wishing to immerse themselves in the practical and strategic aspects of contemporary marketing, this program provides a platform to explore the latest industry trends, effective communication techniques and best presentation practices. Course content : Marketing Fundamentals: Students will be introduced to key marketing concepts, including market segmentation, brand positioning, SWOT analysis and customer relationship management (CRM). Communication Strategies: This module will highlight the importance of effective communication in the context of marketing. Topics covered will include copywriting, visual communications, crisis management and social media strategies. Project Presentation: Students will learn to prepare and deliver compelling project presentations. They will learn practical skills such as structuring presentations, persuasive storytelling and speaking time management. Case Studies and Practical Projects: Real-life case studies and practical projects will allow students to apply theoretical concepts learned in class to real-world industry situations. This will promote the development of practical skills and an in-depth understanding of contemporary marketing challenges. Course Objectives: Develop a thorough understanding of marketing fundamentals. Improve written and oral communication skills. Acquire practical project presentation skills. Apply theoretical knowledge to real industry situations through case studies and practical projects. Prepare students to meet the challenges of contemporary marketing with confidence and competence. This course offers a unique opportunity to integrate strategic, communications and practical aspects of marketing, preparing students to excel in a constantly evolving professional environment.