This online course provides a comprehensive introduction to operational marketing. It is designed to help students understand and apply operational marketing concepts and strategies in the real world. Course content : Module 1: Introduction to Operational Marketing Definition and importance of operational marketing Difference between strategic marketing and operational marketing Module 2: The Marketing Mix Product: Product Development Strategies Price: Pricing Methods Place: Distribution management Promotion: Promotion and communication techniques Module 3: Operational Marketing in Action Operational Marketing Case Studies Best practices in operational marketing Module 4: Current Trends in Operational Marketing Digital Marketing Relationship Marketing Experiential Marketing Each module includes video lessons, recommended readings, quizzes to test understanding of concepts, and assignments to practice what has been learned.