In this class, we will explore the fundamental strategies and tactics that drive success in the field of marketing and digital marketing. From the basics to the latest trends, I'll guide you through professional case studies. Additionally, I will teach you how to develop and analyze effective business plans. I have a bachelor's degree in Marketing and a master's degree in digital marketing and international trade, for which I have 4 years of experience in the sector. I have managed to develop new marketing strategies for international companies such as Nestlé and American Express. I have also developed in the technology sector (AWS) through sales.