Social media is now fully integrated in the business world. No company can do without it and in the media it plays an even more important role. Online Media and classic media are becoming more and more integrated with each other. As a professional in the media landscape, knowledge of social media has therefore become indispensable. In this semester you will learn step by step how social media can be used as a channel within the future field of work. The lessons start with the introduction of social media and teach you to better understand how it has developed and how it should be approached and used as a professional. You learn to conduct targeted research into the company, the market and finally the target group. You learn to create and implement an appropriate content plan through research. Fully tailored to the purpose for which the relevant social media wants to be used.