Marketing: it is a discipline that we regularly hear about, sometimes indiscriminately. Often reduced to operational actions of communication, SEO and advertising, marketing is nevertheless a rich and exhaustive process, at the heart of all businesses! Marketing is about asking the question: what am I selling, to whom, and how? It is marketing that allows companies to offer competitive offers! To do this, there are three essential steps: -marketing research, to analyze your market in detail; -strategic marketing, to develop the right strategies (marketing and communication); -and finally operational marketing, to implement strategies through operational actions! Discover with me the richness of the marketing approach, and learn how to make it your own so that you too can implement a real marketing strategy for your business!