Customer service is the support and assistance businesses offer before, during, and after purchasing the products/services. Quality customer service adds an immense amount of value to a product and helps build long-lasting relationships with customers. Today’s customer service is much more than traditional phone support. Rapid tech advancements reshaped the way businesses interact with customers and created the proliferation of digital service channels. Receiving fast, efficient, personalized support and a seamless experience is what consumers generally expect from brands these days. Customer service should be a top priority for any business and practitioners because ; Customer service expectations are constantly increasing and changing. Consumers value high-quality service and are ready to pay more to receive it. Customer service can significantly influence consumers’ buying decisions. Good customer service helps increase customer satisfaction, improve customer relations and retention. Happy consumers tend to share their positive service experiences, creating positive word-of-mouth for brands. Outstanding customer service can turn customers into brand advocates, which brings in more traffic and referrals. Consumers will not tolerate bad service and leave brands that fail to meet their service expectations. Unsatisfied customers can damage a brand’s reputation by sharing their negative service experiences through social networks and review sites. Investing in service improvement is cheaper than dealing with a damaged reputation caused by poor service. High-quality customer service ultimately results in continued revenue growth. Please feel free to join my class for a practical and a top notch tutorial on customer service for continuous improvement in the service and product sector .