!!!TRAINING SHOULD BE ENTERTAINING!!! This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent! The following will be covered: Intro into social media & marketing Content Marketing • The importance of content marketing • How to create content for social media; copy, imagery etc • Creating an editorial calendar • How to get users to engage • Business blogging The various social media platforms 1.) Facebook for Business • What Facebook is, how it works and latest trends on Facebook • The differences between profiles, pages, groups and events • Creating a Facebook page for your business • Understanding how profiles and pages link and work together • Creating powerful posts that engage your fans • Implementing best practices on your page • Drawing fans to your page • Building a plan for your Facebook marketing 2.) LinkedIn for Networking & Business • Learn exactly how to create a powerful profile • Harness best practices in your profile to stand-out • Add and grow your LinkedIn connections • Increase your visibility on LinkedIn • Understand endorsements and recommendations • Create a business presence on LinkedIn 3.) Google+ for Business & Local pages • Why Google Plus is a Must-Have Tool • Google Business Listing 4.) Instagram Visual Marketing • What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It • Create a Compelling Instagram Profile • Navigate Around Instagram • Take Photos in Instagram • Crop & Rotate My Photos • Apply Instagram Filters for Effects • What Size Should My Photos Be? • Search on Instagram • Motivate Followers to Action with a Compelling Post • Get Engagement on Instagram • Post a Link to Generate Follower Action • Post a Video for Follower Engagement • Easy Sharing with Other Social Networks • Manage My Instagram Account • Discover What’s Working for My Business on Instagram 5.) Managing your accounts via scheduling tools 6.) Dealing with engagement; comments, complaints, reviews etc. 7.) Analytics • Social media monitoring & reporting • Finalise a budget & resources