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Strategic Communicator: Mastering the Art of Marketing

Welcome to the Strategic Communicator's Hub: a comprehensive course merging the realms of strategic communication and dynamic marketing strategies. Led by an industry expert with three degrees in this field and a wealth of practical experience, these sessions are crafted to empower you in the art of effective communication and impactful marketing.
Whether you're an aspiring marketer, a professional seeking to sharpen your skills, or an individual looking to harness the power of social media for personal or professional needs, this course caters to all. With a curriculum designed by the Founder and CEO of Tatj's, a burgeoning Italian luxury brand, you'll receive unparalleled insights and practical strategies honed from real-world success.
From understanding the fundamental principles of strategic communication to mastering innovative marketing strategies, each lesson is tailored to equip you with the knowledge and skills necessary to thrive in today's competitive landscape. Dive deep into the intricacies of social media and discover how to leverage its potential, whether for personal branding or as a powerful tool in your professional arsenal.
Expect an engaging learning environment, rich with case studies, hands-on exercises, and actionable insights drawn from years of experience. Whether you seek to refine your communication style, harness marketing techniques, or leverage social media effectively, this course is your pathway to success.
Join me on this transformative journey to become a strategic communicator and marketing virtuoso. With the guidance of a seasoned professional, unlock your potential and witness the impact of mastering these essential skills in today's interconnected world.

Extra information

Teaching worldwide through the internet, for individual or small groups

Location

Online via webcam

General info

Age:
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:English, Italian

About Me

Buongiorno!
My name is Tatjana, and I am thrilled to apply for the Italian Tutor position. With 3 degrees in Communication and Marketing, including a prestigious UK degree, coupled with my Italian heritage and immersion in London and Italian culture, I bring a unique blend of academic prowess and practical experience to the world of language instruction.
My journey as an entrepreneur and founder of Tatj's has instilled in me a deep understanding of effective communication and the power of language in creating meaningful connections. Living in London for over a year has honed my English proficiency and fueled my passion for teaching English and my native Italian language.
I have discovered immense joy in teaching, especially Italian and English, to a diverse range of learners. My experience spans across various age groups, from children to young adults and teens. Whether in a classroom setting or one-on-one tutoring sessions, I prioritize creating an engaging and interactive learning environment that caters to individual learning styles.
My approach to teaching emphasises not only language proficiency but also cultural immersion, allowing students to embrace the richness of the Italian language beyond its grammar and vocabulary. Through dynamic activities, immersive experiences, and personalized lesson plans, I aim to ignite a passion for language learning in my students.
My dedication to teaching, diverse educational background, entrepreneurial spirit, and firsthand cultural experiences, position me as a passionate and qualified Italian Tutor. I am eager to bring my expertise and enthusiasm for languages to your esteemed institution, fostering a love for the Italian language and culture among students.
Grazie Mille for considering me as your tutor.
I am excited about the opportunity to contribute to your team and inspire a new generation of Italian language enthusiasts.

Education

BA degree -laurea triennale- Università cattolica del sacro cuore (Milan): Media Languages, Journalism Profile.
MSc degree -laurea magistrale- Università cattolica del sacro cuore (Milan): Communication for Business, Media, and Complex Organizations, Social Media Profile
MSc degree -laurea magistrale- Essex University (Colchester, UK): Digital Marketing and Business

Experience / Qualifications

I hold three degrees, two from institutions in Italy and one from the UK, specializing in Communication and Marketing. My educational background has equipped me with a comprehensive understanding of effective communication strategies in diverse settings.

Additionally, I possess a proficient C2 level in English, reflecting my mastery and fluency in the language. This level of proficiency enables me to effectively communicate and teach in English, further enhancing my capabilities as a language instructor.

Moreover, my passion for writing has been recognised through victories in multiple writing competitions in Italy. In 2016, I achieved a significant milestone by collaborating with Amazon to publish a book, showcasing my commitment to creativity and effective storytelling.

These qualifications, coupled with my academic achievements and accolades in writing, reflect my dedication, expertise, and versatility across various domains—making me a well-rounded candidate for roles that require strong communication skills and teaching proficiency.
Italian is a beautiful language, and some consider it to be one of the most romantic and elegant. So, I'm about to guide you through the process of learning one of the world's oldest languages. I'm Tatjana, a 30-year-old Italian woman who has extensive experience teaching children, teenagers, young adults, and adults all the secrets of understanding, speaking, and writing Italian.
Welcome to a transformative English learning experience designed to empower you with comprehensive language skills. In these classes, we delve into the intricate yet fascinating world of grammar principles, ensuring a solid foundation for your language journey. From understanding the nuances of grammar to mastering its application in both spoken and written forms, these sessions are tailored to cater to your learning pace and style. Pronunciation is key to effective communication, and our classes focus on refining this aspect. Through dedicated exercises and guidance, you'll gain confidence and clarity in articulating English sounds, improving your conversational fluency and comprehension. Speaking and writing are the pillars of language proficiency, and here, we polish these skills to perfection. Engaging activities and structured lessons enable you to express yourself fluently and coherently, whether in discussions or in written communication. Whether you're aiming to enhance your existing language abilities or starting from scratch, these classes are designed to meet your specific needs and goals. Join me in this enriching journey towards mastering English, where each session brings you closer to articulate and confident communication.

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Send a message explaining your needs and Tatjana will reply soon:
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Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

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from C$52.27Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since January 2024
  • Google connected

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
0              
1              
2              
3              
4  Monday at 4:00  Tuesday at 4:00  Wednesday at 4:00  Thursday at 4:00  Friday at 4:00    
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from C$52.27Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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➤ A follower of the "message beneath the message", as Roland Barthes would say, the semiologist is above all a detective of language and helps you in this sense: he sees meaning, deciphers and carefully analyzes the signs that surround him to interpret their meaning, reports on the effects of meaning, the connotations and the implicit present in the communication. He starts from the surface signs visible to all to bring out the latent meanings. His interest is most often focused on the phenomena "on the margin", at first glance not very significant, which are located behind the scenes, rather than on stage. In short, all these elements not necessarily visible at first glance. What applies to semiological analysis? Everything: Images, logos, websites, gestures, behaviors, words, speeches, symbols, spaces, in short everything that allows humanity to communicate. On the other hand, the semiological method cannot be invented since it is very specific. Like an iceberg, it is a question of going from superficial and visible signs to latent signs and meanings. ➤ A fascinating discipline, semiology and the analysis of gestures, behaviors and verbal & non-verbal language allows us to decipher the signs of our personal and professional daily lives. In a political speech, on an advertisement, or through our gestures in the professional and personal context, our words and behaviors, the narration of signs mark a certain relationship to the world. ➤ By learning to dissect the meaning of words and gestures, semiology allows us to take a particular look at the coherence of communication and its relevance (versus the opposite), to understand the details of our own speech, and then to make good use of it. ➤ Thus, from the semiological methodology (rigorous, specific, objectifying), verbal, graphic, symbolic and behavioral identities can emerge. ➤ Finally, semiology is neither a matter of philosophy (it only operates from one or more corpora, concrete materials to be analyzed) nor of psychology (it is less interested in intentions than in the signs produced). It is an analysis, a look at one's own communication and that of others which allows one to react better intuitively. ➤ This is why these sessions are intended to be above all practical: filmed exercises, analysis of images to be dissected and then implementation of techniques / tools / methodology which will help you in your daily life, to improve your verbal and non-verbal language but also to decipher and understand that of others. ➤ Among the content browsed: 1) identify and act on behaviors: -transmission of acquired knowledge on non-verbal communication in order to quickly detect intentions -immersive team-building mode to bring out helpful behaviors (despite the saboteurs) 2) Profiling - Diagnose and guide based on a written or visual corpus: -build the storytelling -bring out a type of profile -understand insights 3) Brand Strategy - Create a new brand, company or personal positioning 4) Concrete techniques & a targeted methodology for: ✓Acquire practical tools to improve your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of oratorical art (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma, etc.) to ensure consistency between content and the form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓Avoid letting your emotions show and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. ✓ Optimizing internal and external relationships are professional fundamentals so that the structure of sessions, business dialogue and mastery of change communication are valuable. ✓ Decode advertisements, logos and slogans, Understand the impact of images and symbols on our emotions, Analyze cultural trends across the media, Create your own visual messages with formidable efficiency ✓ Analysis of non-verbal communication: - paralinguistic level: voice analysis, intonations, speech rate (...) - proxemic level: analysis of the distance between bodies/individuals - kinesic level: analysis of postures, gestures and facial expressions - infralinguistic level: analysis of physiological changes (dilation of pupils, blushing, sweating, etc.) - symbolic level: analysis of what adorns the body such as clothing, badges, tattoos (...) ➤ The semiologist or semiotician is led to specialize in certain universes, whether it is luxury, mass consumption or behavioral and body dynamics. His analyst side (linguist, semantician, semiologist, semiotician) and lecturer on the themes of negotiation and non-verbal communication will support your approach. ➤ So, discover the hidden secrets of signs if you are curious to understand the mechanisms behind advertisements, works of art, films or even social networks, if you want to learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis. As part of a fun and interactive learning experience, with concrete exercises for a captivating immersion. ➤ In short, in a context guided by the tools of semiology, the ability to speak in public is today an essential transversal skill to assert oneself, inform, negotiate and convince. However, to master the keys to successful public communication, it is necessary to strengthen the impact of one's own speeches: by structuring one's interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ Whether your goal is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the involvement of the speaker in his speech, all guided by the principles of semiology and behavioral analysis. ➤ So, how do you listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience appropriately and optimize the quality and clarity of the exchange/message? It is precisely about going through, implementing and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one` exchange, aimed at challenging your audience or interlocutor, taking care of the content as well as the form, all in a professional or personal setting. For this, there are verbal and non-verbal communication techniques, based on semiology. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, assurance, ease by overcoming embarrassment and controlling emotion in public. But also to work on leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication, all based on the founding principles of semiology. ➤ To master the keys to successful public communication, it is necessary to master certain practical aspects of semiology, to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session. 🚀 Discover the Hidden Secrets of Signs. Dive into the fascinating world of semiology with our practical training! Are you curious to understand the mechanisms behind written or oral communication? Learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis, with fun and interactive learning: Beyond theory, you will participate in concrete exercises, case studies to master the art of communication. Join us for a captivating immersion in one of the most exciting fields of human sciences! THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.