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How to Advertise on Facebook or Instagram

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Facebook and Instagram can be very effective in promoting your business, products and services.

About the course:
- The objective of this course is to teach you how to use Facebook Ads to support your business and to help you understand which advertising formats and types work best. I'll help you 1) understand the different types of ads on Facebook and Instagram, 2) build a Facebook Ads campaign, and 3) understand the different ways to optimize a Facebook Ads campaign.

About me:
- I am a marketing director at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management business school and I practice triathlon and sailing. I love to give coaching hence my lessons on Apprentus.

Location

Online via webcam

General info

Age:
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Duration:
60 minutes
The class is taught in:French, English, Dutch

About Me

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I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.

Education

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Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur

Experience / Qualifications

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In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.

Reviews (1)

Great, thanks for the help and advice
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My objective is to "get people moving" and help them discover the benefits (and joys!) of running! Running is healthy and can have an incredibly positive impact on your life, both physically as well as mentally. Yet, as simple as running may be, it certainly isn’t easy. Especially when you’re a beginner. ‘Starting to run is like trying to push forward a parked car. It requires much more effort than when it's already rolling, and...it goes easier when someone helps you!'. Hence, I want to be the buddy who helps you with your "first steps"!
About the course: - This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan. I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
About the course: - This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be: 1. Market & Competitors 2. Customers 3. Value Proposition 4. Partners 5. Resources 6. Relationships 7. Channels Sale 8. Marketing Plan 9. Income & Costs 10. Profitability & Financing About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing. - I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
About the course: - This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
I offer a complete introduction to writing a CV or resume, cover letters, as well as preparing for job interviews (exact objective be chosen according to your needs). Only very few resumes make it past the first round, so I'm here to help you increase your chances. 1. Help in WRITING CURRICULUM VITAE / RESUME 2. Help in WRITING MOTIVATION OR COVER LETTER 3. Preparation for JOB INTERVIEWS For (1) and (2): If writing starts from scratch, please account for appx. 3 hours. If it's just perfecting 1-2 hours should be enough. About me: - I work in marketing at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. I am based in Geneva, where I manage the global marketing of a brand with more than 1 billion revenues. - In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management, and I also coach Young Graduates through our Mentoring program. - I practice triathlon and sailing.

Ask a question

Send a message explaining your needs and Philippe will reply soon:
The more detail, the better.
Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

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from C$185.50Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since April 2018
  • Phone number verified
  • Google connected

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
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2  Monday at 2:00  Tuesday at 2:00  Wednesday at 2:00  Thursday at 2:00  Friday at 2:00  Saturday at 2:00  Sunday at 2:00
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from C$185.50Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Camille
MEDIA TRAINING WORKSHOPS (TELEVISION AND RADIO)
How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera? How to present yourself and your project to the media? Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...) In short, several objectives: ◾ Confront your shyness in front of the microphone / camera. ◾ Understand his speech and his diction. ◾ Taming the media environment (radio / tv). ◾ Familiarize yourself with your image and voice. ◾ Manage your speaking time. Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression? Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages. Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict. Mastered, the method allows: • improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation. • to work on their ease, leadership, charisma, creativity and personal development through scenarios. * improve the characteristics of the spoken voice (timbre, pitches, intention, flow). * get your message across through your image, while gaining improvisation skills and responsiveness. Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee. Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020). Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology. - Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid. These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours! PROGRAM À la carte program: evaluated and adapted to each need.

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